About us
About Us
Welcome to STV Apparel—where clothing meets a powerful life philosophy. Founded on the principles of Strength, Tenacity, and Value, STV doesn’t just stand for these values—it also means Spread the Vibes. We’re here to inspire people to live purposefully, conquer challenges, and radiate positivity everywhere they go. Our apparel is designed for those who don’t just want to live—they want to make an impact.
Our Story
STV Apparel was founded by Alex Grady, who launched this movement at the age of 23 from his garage in Orlando, Florida. Alex’s vision was bold yet simple: create a brand that not only embodies the relentless pursuit of self-betterment but also spreads a mindset that inspires others. What started as a small operation is now a growing community of people dedicated to living with purpose and resilience.
Our Mission
We believe that clothing should be more than just fabric—it should mean something. STV Apparel is crafted for individuals who value hard work, purpose, and community. Each piece serves as a reminder to wear your strength, pursue your purpose, and spread positive vibes to those around you.
More Than Just Clothing
When you wear STV, you’re not just a customer; you’re part of a movement. With every purchase, you’re invited to join our Best Self community—a network of like-minded individuals committed to personal growth and shared values. In this community, you’ll connect, share insights, and support each other on the journey to becoming your best self. Here, you’ll find more than just conversation; you’ll find friendships and resources that add real value to your life.
We also invite you to become one of our Vibe Spreaders through our affiliate program. Vibe Spreaders are dedicated supporters who help us extend the reach of the STV philosophy. As an affiliate, you’ll receive exclusive perks, unique discount codes, and commissions for sharing STV’s message of strength, tenacity, and positive energy with others. Together, we’re creating a movement that goes beyond clothing—it’s a way of life.
Why Choose STV?
When you choose STV, you’re choosing more than just high-quality, durable clothing—you’re choosing to wear a message. Our designs are bold, purposeful, and crafted to withstand life’s adventures, reminding you of the strength and tenacity within you. Each piece embodies our commitment to quality, authenticity, and impact, so you can carry our message with pride.
Join Us on the Journey
No matter where you are on your path, STV is here to remind you that good things are just around the corner and that your best self is waiting to be discovered. We invite you to wear STV as more than just apparel—it’s a reminder of your journey, a statement of resilience, and a symbol of the vibes you’re spreading into the world.
Let’s keep moving forward, pushing limits, and spreading the vibes—together.
